St Paul's Primary — Marketing Case Study

360 → 440+

Enrolled students, growth of roughly 80, since SAL began managing the school's marketing. Full 2026 capacity reached ahead of schedule, now in discussions about becoming a triple-stream school

Leads from the current Meta Lead Gen campaign, lifetime, verified live against the Meta Ads API

$20.78

Cost per lead on that same campaign, lifetime

$1,994.91

Total Meta Lead Gen spend to generate those 96 leads

The brief

St Paul's Primary in Karratha wanted more than a full enrolment for 2026. They wanted families to actually see the quality of the teaching and the strength of the school community, not just fill seats. The goal was to reach full 2026 capacity (440 students), grow genuine community engagement, and position St Paul's as a leader in Catholic education across Karratha and the Pilbara.

What we ran

Meta lead generation campaigns aimed at local families, built on authentic storytelling rather than stock imagery, real school events like the FeNaClNG Festival and Dampier Markets, and Principal-led video content that let parents see the actual teaching and culture inside the school before they ever walked in the door.

The result

Enrolments grew from 360 to just over 440 students since SAL began managing the school's marketing, and St Paul's reached full 2026 capacity ahead of schedule, with the school now in discussions about becoming a triple-stream school. The current Meta Lead Gen campaign alone has generated 96 leads at $20.78 each, $1,994.91 total spend, verified directly against the live ad account.

A closer look: May–August 2025

A four-month snapshot from inside that same period shows what was driving it:

34 confirmed new enrolments in the four months alone
252 direct calls to the school sourced from Google, clear evidence families were actively seeking out Catholic education
3,528 website visitors (up 57%), including 3,112 people who had never engaged with the school before
332,000 community impressions (up 644%), putting Catholic education visibly in front of Karratha and the Pilbara
22,289 video views (up 374%), parents engaging directly with Principal-led and classroom content
49 Meta enrolment enquiries in the period, a real pipeline for future intakes
18.15% organic engagement rate (up 221%), nearly 1 in 5 people who saw the content interacted with it
78 new page likes (up 117%), growing the audience of families staying connected with the school

Local families increasingly view St Paul's as the school of choice, and national reach has generated interest from families as far as Melbourne and Queensland.

Why it worked

Reputation and enrolment aren't separate problems for a school. Every piece, the content, the ads, the landing experience, was built to do both at once: show the real teaching and culture families were choosing, while reaching the families who hadn't found the school yet. That's the same "one aligned system, not disconnected channels" approach behind every account SAL runs.